Press Release
Medical/Regulatory/Legal Process is Major “Pain Point” for Marketers; Enhanced TGaS Advisors Assessment Results Can Save Time, Money
East Norriton, Penn., January 20, 2012– The Medical/Regulatory/Legal (MRL) process is a major “pain point” for most pharmaceutical industry marketers, with hours of contentious meetings and regulations constantly in flux. In response to clients’ intense interest in this area, TGaS® Advisors is introducing an enhanced MRL Assessment to help clients improve the efficiency and effectiveness of this critical function. The benchmarking and advisory services firm, a division of KnowledgePoint360, designed the assessment to help clients reduce overall cycle time and external agency costs, save staff time, optimize system capabilities and improve the quality of reviews and output.
TGaS Advisors captures the current state of a pharmaceutical or biotech company’s MRL function and compares it to that of its peers. Based on the results, TGaS Advisors gives clients insights and recommendations drawn from best practices at peer companies, the firm’s deep database and the expertise of its senior advisors. More information on the MRL Assessment, click here.
Karl Kraft, Director and Management Advisor for Marketing Operations, leads the benchmark. “Our database and industry experience enable us to know ‘what good looks like’ across MRL people, processes and systems,” he said. He gave an example of a midsize company that participated in an earlier version of the assessment. Working with the benchmark results and TGaS Advisors senior associates, the company reduced the average number of review iterations by 25% and cycle time by more than 15%.
“The ultimate goal,” said Kraft,” is to help companies achieve a quality, efficient and compliant review process. When the process is optimized, the opportunity to realize time and/or cost savings is significant.” Kraft has deep expertise in MRL, systems design and implementation and understands the global pharmaceutical industry from both company and consulting sides. Companies interested in participating in the enhanced assessment can contact Kraft at Karl.Kraft@tgas.com.
About TGaS® Advisors
Ranked as one of the Top Health companies by the Inc. 500/5000, TGaS Advisors is the leading benchmarking and advisory services firm serving pharmaceutical commercial operations organizations. The TGaS Advisors roster includes the top 10 and the majority of the top 50 pharmaceutical companies with operations in the U.S. market. The firm provides the only comprehensive series of benchmarking solutions and advisory services for objectively improving the strategy and effectiveness of pharmaceutical operations organizations. TGaS Advisors, based in East Norriton, Penn., is an operating division of KnowledgePoint360, a global leader in communications and information services to healthcare professionals.
About KnowledgePoint360
KnowledgePoint360 provides a broad range of medical communications services from offices in the U.S., the U.K., and Germany, including medical education, publication support, live educational meetings ranging from international congresses to dinner meetings, scientific content development, exhibit design, digital solutions, training, workflow and compliance solutions to support speaker programs, benchmark-based advisory services, and strategic consulting.
KnowledgePoint360 businesses include ACUMED, BlueMomentum, CircleScience, Clinical Bridges, CodonMedical, eMedFusion, FireKite, Gardiner-Caldwell Communications, GeoMed, Interphase, Medex-Media, Physicians World, Physicians World Europe, Physicians World Speakers Bureau, Scientific Connexions, StemScientific, and TGaS Advisors. Headquarters are in Lyndhurst, N.J., with additional offices in Macclesfield, Maidenhead, Tytherington and London, U.K.; Newtown and East Norriton, Penn., New York, Chicago, and San Bruno, Calif.; and Mannheim, Germany. For more information, visit www.knowledgepoint360.com.