Managed Markets Marketing
The Managed Markets Marketing Benchmark focuses on 10 key Managed Markets Marketing functions. These critical functions include:
- Organizational Structure and Roles
- Sizing
- Channel Strategy Development
- Pricing Strategy Development
- Market Research
- Account Manager and Plan Marketing
- Pull-through
- Health Economics Input During Development
- Reimbursement
- Policy and Advocacy Development
The Managed Markets Marketing Benchmark will provide information from a peer set of firms focused on these 10 functions with resource allocations across the functions, organizational structures, key processes, interdependencies, and more.
For more information about the Managed Markets Marketing Benchmark, please contact Joe Falcon at joe.falcon@tgas.com.
- Other Managed Markets:
- Account Management
- Contract Management