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TGaS® Advisors provides pharmaceutical companies with tools for continuous improvement, and with fact-based answers to the question: “How do other pharmaceutical companies do ‘it’?”®


Digital Marketing Index

Marketing Sciences
Marketing Operations
Digital & Relationship Marketing
Digital Marketing Index
Global Marketing

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“Finally an industry standard for measuring my brand’s digital marketing performance.”

TGaS Advisors Digital Marketing Benchmark Client 2010
The Digital Marketing Index is a single number that objectively rates a brand’s digital marketing performance. The Digital Marketing Index was developed from 2 years of research across 63 brands evaluating 25 characteristics.

The Digital Marketing Index Applied

Internal Management: A simple way to communicate how you are doing in the digital marketing channel

External Agencies & Vendors: A vehicle to
ensure your efforts are being optimized

Indicator of Improvement or Decline:
Delivered quarterly

Click here to view slides.

For more information about the Digital Marketing Index, please contact Gary McWalters at gmcwalters@tgas.com.