Global Marketing

The Global Marketing Benchmark focuses on key Global Marketing functions and is designed to help Global Marketing executives and leaders on their strategies, capabilities and efficiencies.

These critical functions include:

• Organizational Structure, alignment and resource allocation across the commercial pipeline
• Collaboration and coordination with key local markets and geographies
• Strategy and management of key support functions – Pricing and Market Access, Market Research, Forecasting, Competitive Intelligence, etc.
• Underlying process and procedures and technologies that optimize the IGM function

For more information about the Global Marketing Benchmark, please contact Stephen Gerard at sgerard@tgas.com.