White Papers

July 2010

State of the Industry: Mobile Marketing - What Every Brand Should Know

A white paper exploring the dramatic rise in the use of custom applications (“apps”), and in browsing websites using a smartphone.

May 2010

The Five Things We Need to Do to Re-invent Commercial Operations

A manifesto for leading and prospering in the new world of Pharmaceutical Commercial Operations.

Februray 2010

TGaS Advisors Confidence Index: Best Prognosis in Three Years

This Confidence Index captures senior executives’ assessment of the future of the pharmaceutical industry and their own companies, given a three-year time horizon.

January 2010

Social Media: A Path Forward

A white paper on the recent social media discussions with the FDA. Sometimes, it seems pharma can’t win - either we are chastized for not embracing new technologies to help our customers, or we are lambasted for using new technologies but not adhering to old regulations.This white paper suggests a balanced path to avoid either.

September 2009

Future of Managed Markets 2009: Aligning Resources to Customers

Aligning resources to customers in Managed Markets means working to identify and secure the right level of resources; creating the right incentives and programs for customers; and applying these resources to customers in order to optimize business relationships. This article identifies the most urgent concerns being addressed by Managed Markets leaders in the industry.

August 2009

Benchmarking Current Practices: An Organizational Career Guide for Pharmaceutical Sales Operations

TGaS Advisors authors the first industry-wide benchmark for job practices and standards in Sales Operations, profiling Heads of Sales Operations and Direct Reports and providing data on skill sets needed for these jobs.

April 2009

Changed Industry Perspective on Paid Search: Internet Marketing Benchmark

On April 2, the FDA (DDMAC) released Untitled letters to 14 companies around the practice of paid search listings which raises major issues for pharmaceutical marketing programs. TGaS Advisors polled their Internet Benchmark clients on how their medical/regulatory/legal teams are interpreting the letters, seen as de facto guidelines for cyberspace promotion.

April 2009

Prescription for Success: Re-imagining Sales and Managed Markets as a ‘Closed-Loop’ System

TGaS Advisors presents the need for a new interactive system that breaks down traditional Pharmaceutical Company silos and encourages communication in real time with constant updates. A handful of the solutions detailed within the article regarding how to create a Closed-Loop Managed Markets (CLMM) System.

January 2008

What’s New in eDetailing? Not Much—Improving Strategy & Metrics is the Key to More Significant Results

June 2007

Closed Loop Promotion: Powerful New Sales & Marketing Technology or the Latest Buzz Word?

Other Resources:

Information Sheets

Presentations

Data and Statistics