Press Release
TGaS Advisors Donna Wray Invited to Present Benchmark Findings and Recommendations on Digital Marketing Issues at DDMAC Hearings
E. Norriton, Penn., November 5, 2009 – TGaS® Advisors’ Donna Wray has been invited to give two presentations on pharmaceutical digital marketing issues at the upcoming FDA Division of Drug Marketing, Advertising and Communications (DDMAC) public hearings on November 12-13, 2009, in Washington, DC. Wray heads the Internet and Relationship Marketing Practice at TGaS Advisors, a leading benchmark and advisory services firm serving pharmaceutical commercial organizations.
Wray will present summary data from 62 prescription and biologic brands across 18 pharmaceutical companies and the results of discussions of digital marketing issues among members of TGaS Advisors’ Internet and Relationship Marketing benchmark. Her first presentation focuses on ways to monitor Internet adverse event reporting more productively. The second, based on the cumulative insights and experience of Internet benchmark members, deals with one of today’s toughest pharmaceutical marketing challenges — providing specific product information across social media while communicating fair balance of risks versus benefits.
Presentation is now available. Click here.
About TGaS® Advisors
TGaS Advisors, ranked in the top 50 among U.S. Business Products & Services companies by the Inc. 500, is the leader in benchmarking and advisory services to the pharmaceutical and biopharmaceutical industry. The TGaS Advisors roster includes nine of the top 10 and the majority of the top 50 pharmaceutical companies with operations in the U.S. market. The firm’s benchmarking and advisory services suite of solutions, PharmaStance®, provides clients with a way to measure where they stand with respect to their organizations and answers the question, “How do other pharmaceutical companies do ‘it’?”® TGaS Advisors is based in East Norriton, Pennsylvania.
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