November 13th - West Coast Operations Forum Held
Strategic decision-making, operational challenges, closed loop marketing and sales reporting were high on the list of discussion topics at the first West Coast Operations Forum facilitated by TGaS® Advisors. The operations executives, representing a broad spectrum of pharmaceutical and biotech companies, gathered in San Francisco for the day-long event on November 13th. Industry veteran W. Michael Savin, Ph.D., Consulting Partner at Teamworx2 and formerly Vice President of Sales & Marketing Operations & Planning at Amgen, was the keynote speaker.
Observations that emerged from briefings and group discussions included:
Operational Challenges
% Change ‘08 to ‘09
Product Launches/Events: -7%
Management Changes: +21%
Field Force Structure Change: +33%
Closed Loop Marketing/Promotion
50% of companies are evaluating Closed Loop Marketing/Promotion capabilities, requirements, and/or benefits.
The West Coast event is part of an ongoing TGaS Advisors Forum series that brings together commercial operations decision-makers to exchange ideas on industry issues and learn “How other pharmaceutical companies do ‘it.’”® These collaborative networks of operations executives, primarily clients of the firm, select the topics, sharing issues and challenges common to all. TGaS Advisors associates provide relevant benchmark data and insights to facilitate the discussions.
For more information about this event, please contact Gary McWalters gmcwalters@tgas.com
- Other TGaS Advisors Client Summits:
- TGaS Advisors Commercial Operations Fall Summit
- TGaS Advisor Managed Markets Round Table
- TGaS Advisors 2011 Commercial Operations Summit
- TGaS Advisors 2010 Commercial Operations Summit
- TGaS Advisors 2010 Managed Markets Summit
- TGaS Advisors 2010 Leadership Summit
- November 4th - TGaS Advisors Commercial Operations Summit in Princeton, NJ
- April 16th - TGaS Advisors Conducted a Marketing Science Client Forum for the Pharma Industry in Princeton, NJ
- May 13th - TGaS Advisors Commercial Operations Client Summit
- September 24th - Commercial Operations Executive Client Forum Held
- February 20th-21st - TGaS Advisors Conducts Two Client Forums
- October 15th-16th - TGaS Advisors Commercial Operations Client Forum Held
- November 12th - Pharmaceutical and BioPharmaceutical Client Forum for Sales and Marketing Held
- Sep 8th-9th - TGaS at CBI’s Leadership Summit on Evolving the Pharma Sales Model
- TGaS® Advisors Internet Marketing Forum for the Pharma Industry, Princeton, NJ