Press Release
Sharon Patent Appointed Director, Marketing Sciences Operations Practices, at TGaS® Advisors, Adding New Dimension to Analytics Capabilities
East Norriton, Penn., October 2, 2008 – TGaS® Advisors, the only comprehensive benchmarking company focused on pharmaceutical commercial operations, today announced Sharon Patent has been appointed Director, Marketing Sciences Operations Practices (MSOPs).
Patent will be responsible for benchmarking and advisory services in such key areas as brand and channel marketing analytics and strategy, forecasting, primary research strategy and management, secondary research data management and innovation strategy and management in marketing sciences.
During a career spanning 18 years in pharmaceutical marketing research and marketing science, Patent developed expertise in patient longitudinal data, promotion evaluation and response modeling. Before joining TGaS Advisors, she was Director, Sales, Healthcare Analytics: Research & Consulting with Wolters Kluwer Health, a leading provider of information for professionals and students in medicine, nursing, allied health, pharmacy and the pharmaceutical industry. Earlier in her career, Patent worked as a marketing scientist at Ciba Geigy Pharmaceuticals (now Novartis) and Merck & Co., Inc.
“With her deep background in pharma marketing research, Sharon brings a new dimension to our analytics capabilities,” said Robert Shewbrooks, Vice President, Management Advisor, for the firm’s Marketing Practice. “She will be instrumental in helping our clients evaluate decisions about a range of key strategic business issues based on TGaS Advisors’ collaborative ‘outside-in’ approach to benchmarking.”
“The highly competitive pharmaceutical marketing environment is facing major challenges, particularly in the areas of forecasting and business development,” said Patent. “It is more crucial than ever for companies to know where they stand relative to their peers. TGaS Advisors’ collaborative intelligence gives clients that edge.”
Patent received her Bachelor of Arts degree in Biology/Psychology from the University of Pennsylvania, Philadelphia, and her Masters degree in Applied Statistics from the University of Michigan, Ann Arbor. She is a resident of Lafayette Hill, Penn.
About TGaS® Advisors LLC
TGaS Advisors, ranked ninth among health-related companies by the Inc. 500, is the leader in benchmarking and advisory services to the pharmaceutical and biopharmaceutical industry. The TGaS Advisors roster includes the majority of the top 50 pharmaceutical companies with operations in the U.S. market. The firm’s benchmarking and advisory suite of solutions, PharmaStance®, provides clients with a way to measure where they stand with respect to their operations and answers the question, “How do other pharmaceutical companies do ‘it’?”® TGaS Advisors is based in East Norriton, Pennsylvania.
- Other 2008:
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- TGaS Advisors Launches Internet Performance Benchmark
- TGaS Advisors’ Gerard Moderates Featured Panel at CBI Pharma Leadership Summit on Impact of Innovation on Sales Operations
- TGaS Advisors’ Castello Offers Advice on Managing Changes in Pharma Sales Compensation Plans
- TGaS Advisors Named to 2008 Inc. 500
- TGaS Advisors Leader Steve Gerard Named One of “100 Most Inspiring People” by PharmaVoice Magazine
- TGaS Advisors Launches Organization and Career Guide Benchmark for Pharma Sales Operations
- TGaS Advisors Appoints James P. Castello Director, Management Advisor
- TGaS Advisors Named as Finalists In 2008 American Business Awards
- TGaS Advisors Hires Brian Bamberger to Spearhead Managed Markets Benchmarks
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