October 15th-16th - TGaS Advisors Commercial Operations Client Forum Held
The forums, held October 15-16, 2008, in Princeton, N.J., were part of an ongoing forum series that brings together commercial operations decision-makers to exchange ideas on industry issues and learn “How other pharmaceutical companies do ‘it.’”® These collaborative networks of operations executives, all clients of the firm, select the topics, sharing issues and challenges common to all. TGaS Advisors associates provide relevant benchmark data and insights to facilitate the discussions.
Leveraging new technology and social media opportunities while dealing with heightened scrutiny, all in the context of a rapid-fire competitive marketplace, were key themes at four day-long forums facilitated by TGaS® Advisors.
Observations that emerged from briefings, group discussions, and V-Hows (Virtual “How”) On-the-Spot Assessments included:
Internet Marketing
(Scale of 1-10 with #10 as Doing it Well)
“We are doing well comparing our online marketing against offline tactics to optimize our overall marketing mix.” Average Response: 4.5
Sales Operations
“I expect my 2009 expense budget to:
increase by 35%.” Average Response: 25%
decrease by 12%.” Average Response: 60%
stay the same.” Average Response: 15%
“I expect my 2009 headcount to:
increase by 42%.” Average Response: 10%
decrease by 10%.” Average Response: 70%
stay the same.” Average Response: 20%
Marketing Operations
The top 3 issues with our Med/Reg/Legal promotional review process are:
- Manual process with inherent cycle time delays
- Significant difference in philosophy between marketing, compliance and regulatory towards risk management
- Inability for reviewers to adapt to a “new way of working” required to review digital promotion pieces
Marketing Sciences Operations
“Which of your areas do you feel offers the greatest strategic value to your organization?”
Primary Research: 63%
Market Analytics: 75%
BD&L Analysis: 37%
Managed Markets Analysis: 12%
Innovation: 12%
“If I needed to decrease expenses in one area in 2009, it would be in:”
Primary Research: 57%
Secondary Information: 14%
Competitive Intelligence: 14%
Other/None: 14%
For more information about this event, please contact Gary McWalters gmcwalters@tgas.com
- Other TGaS Advisors Client Summits:
- TGaS Advisors Commercial Operations Fall Summit
- TGaS Advisor Managed Markets Round Table
- TGaS Advisors 2011 Commercial Operations Summit
- TGaS Advisors 2010 Commercial Operations Summit
- TGaS Advisors 2010 Managed Markets Summit
- TGaS Advisors 2010 Leadership Summit
- November 4th - TGaS Advisors Commercial Operations Summit in Princeton, NJ
- April 16th - TGaS Advisors Conducted a Marketing Science Client Forum for the Pharma Industry in Princeton, NJ
- May 13th - TGaS Advisors Commercial Operations Client Summit
- September 24th - Commercial Operations Executive Client Forum Held
- February 20th-21st - TGaS Advisors Conducts Two Client Forums
- November 13th - West Coast Operations Forum Held
- November 12th - Pharmaceutical and BioPharmaceutical Client Forum for Sales and Marketing Held
- Sep 8th-9th - TGaS at CBI’s Leadership Summit on Evolving the Pharma Sales Model
- TGaS® Advisors Internet Marketing Forum for the Pharma Industry, Princeton, NJ