TGaS Advisors Conducted a Marketing Science Client Forum for the Pharma Industry on April 16th in Princeton, NJ
A Marketing Science Operations Forum was held on April 16th, 2008 at the Marriott Princeton Hotel & Conference Center at Forrestal in Princeton, New Jersey.
Observations that emerged from briefings and group discussions included:
V-How (Virtual “How”) On-the-Spot Assessments (Scales of 1-10 with #10 as complete agreement)
Marketing Science Driving Insights:
“My department’s analytic plans are tightly aligned to brand strategy.” Average Response: 7.5 (Range: 4-10)
“My department is as accountable as stakeholders to insure we “hit” the numbers.” Average Response: 7.0 (Range: 5-10)
Marketing Science Scope of Responsibility:
“My department has the adequate number and quality of resources to enable our commercial organization to make fact-based marketing decisions. Average Response: 6.8 (Range: 4-9)
“There are clear boundaries of responsibility between my organization and other departments that supports brand teams.” Average Response: 6.7 (Range: 3-9)
Marketing Sciences Execs Voted on Evolving Marketing Channels:
For more information about this event, please contact Gary McWalters gmcwalters@tgas.com