TGaS® Advisors Conducts Two Client Forums in February
Commercial Operations Forum on Feb 20, 2008
Observations that emerged from briefings and group discussions included:
The Current State of Commercial Operations
Strategic tasks, increasing productivity and enabling their employees to be more proactive and customer-centric. A recent TGaS Advisors benchmark showed that about 60% of respondents believe it is at least somewhat likely that some sales and marketing sciences operations will be offshored.
Career Planning for Commercial Operations Personnel
Executives discussed the kind of training and skill sets that operations people need to advance their careers.
Supporting Business Units-How?
If client “buzz” were benchmarked, a recent winner would be company-based physician portals. TGaS Advisors data show that 37% of client companies have one, 50% are planning one, while no portal is planned by the remaining 13%.
Sales Operations Forum on Feb 21, 2008
Observations that emerged from briefings and group discussions included:
Incentive Compensation Management
Mid-Tier companies attending the Forum estimated that overall spend to manage the IC programs has increased by 17%.
Field Sales Reports (Best Practices)
Over the last two years, the lag time for delivery of monthly information to the field has increased by five days.
SFA Landscape & Observations
On data restriction, participants concluded that the increasing granularity of data may be unnecessary and tends to detract from focusing on the business.
For more information about this event, please contact Gary McWalters gmcwalters@tgas.com
