The Annual State of Commercial Operations
Summary
The Annual State of Commercial Operations report is designed to provide TGaS® Advisors clients an industry wide landscape of the current operations and future trends in commercial operations. The focus is on operational support areas as well as providing new perspectives for clients on trends in the commercial functions. TGaS Advisors will not only provide insights and observations on macro operation’s trends, but will also be cognizant of not introducing ‘new’ materials or ‘bold’ predictions which may create issues for clients.
Background
Our clients operate in a fast paced business environment where it has become increasingly difficult, and sometimes ‘impossible’, to maintain an up to date outside perspective. In our role as an Advisor to our Clients, TGaS Advisors feels that we can continue to be a resource that assists our clients with an outside-in perspective, shaped by benchmark facts.
Areas of Focus
TGaS Advisors will consider facts and insights from the following relevant areas. We will highlight the current state and trends for areas that are relevant and of high interest to clients.
Overall Commercial Operations: Organizational change, resource trends, innovation
Sales Operations: Information management, analytics roles, incentive compensation, sales force automation/CRM, sales training
Marketing Sciences: Primary Research, secondary analytics, forecasting
Marketing Operations: Med/Reg/Legal review, speaker & promotional materials management, agency (internal and external management)
Compliance Operations
Specialized Marketing: Internet marketing and patient relationship marketing
TGaS Advisors will also address current trends in the market, such as: Digital Detailing, Closed Loop Marketing, eDetailing, Off shoring, as well as other relevant issues facing Operations professionals.