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TGaS® Advisors provides pharmaceutical companies with tools for continuous improvement, and with fact-based answers to the question: “How do other pharmaceutical companies do ‘it’?”®


Marketing Sciences

Marketing Sciences

Marketing Solutions

Marketing Sciences
Marketing Operations
Internet Marketing
Relationship Marketing
International Global Marketing


NEW!

Digital Marketing Index

Finally an industry standard for what good looks like in the digital marketing channel!



Forecasting

Forecasting is evenly split as to where it reports in the organization — 50% report to Commercial Operations, 50% report to Finance.

The Marketing Sciences Operations Practices (MSOPs) solution focuses on benchmarking 5 key Marketing Sciences functions. These critical functions are:

  • Brand/Channel Marketing Analytics and Strategy
  • Forecasting
  • Primary Research Strategy and Management—including Business Development, Licensing, and Managed Markets Support
  • Secondary Research Data Management
  • Innovation Strategy and Management in Marketing Brand/Channel Strategies

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MSOPs will provide benchmark information from a peer set of firms focused on these 5 functions with resource allocations across the functions, organizational structures, key processes, interdependencies, and more.


For more information about the Marketing Sciences Operations Practice, please contact Sharon Patent at spatent@tgas.com.