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TGaS® Advisors provides pharmaceutical companies with tools for continuous improvement, and with fact-based answers to the question: “How do other pharmaceutical companies do ‘it’?”®


Marketing Sciences

Marketing Sciences

Marketing

Marketing Sciences
Marketing Operations
Digital & Relationship Marketing
Digital Marketing Index
Global Marketing

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NEW!

Digital Marketing Index

Finally an industry standard for what good looks like in the digital marketing channel. Learn more.

Research

Over 80% of primary research activity and spending is focused on health care providers.

The Marketing Sciences Operations Practices (MSOPs) solution focuses on benchmarking 5 key Marketing Sciences functions. These critical functions are:

  • Brand/Channel Marketing Analytics and Strategy
  • Forecasting
  • Primary Research Strategy and Management—including Business Development, Licensing, and Managed Markets Support
  • Secondary Research Data Management
  • Innovation Strategy and Management in Marketing Brand/Channel Strategies

MSOPs will provide benchmark information from a peer set of firms focused on these 5 functions with resource allocations across the functions, organizational structures, key processes, interdependencies, and more.

For more information about the Marketing Sciences Operations Practice, please contact Sharon Patent at spatent@tgas.com.