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TGaS® Advisors provides pharmaceutical companies with tools for continuous improvement, and with fact-based answers to the question: “How do other pharmaceutical companies do ‘it’?”®


Marketing Sciences

Marketing Sciences

Marketing Solutions

Marketing Sciences
Marketing Operations
Internet Marketing
Relationship Marketing

Forecasting

Forecasting is evenly split as to where it reports in the organization — 50% report to Commercial Operations, 50% report to Finance.

The Managed Sciences Operations Practices (MSOPs) solution focuses on benchmarking 5 key Marketing Sciences functions. These critical functions are:

  • Brand/Channel Marketing Analytics and Strategy
  • Forecasting
  • Primary Research Strategy and Management—including Business Development, Licensing, and Managed Markets Support
  • Secondary Research Data Management
  • Innovation Strategy and Management in Marketing Brand/Channel Strategies

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MSOPs will provide benchmark information from a peer set of firms focused on these 5 functions with resource allocations across the functions, organizational structures, key processes, interdependencies, and more.

For more information about the Marketing Sciences Operations Practice, please contact Jim Mercante at vjmercante@tgas.com or Robert Shewbrooks at bshewbrooks@tgas.com.