Marketing Sciences
The Managed Sciences Operations Practices (MSOPs) solution focuses on benchmarking 5 key Marketing Sciences functions. These critical functions are:
- Brand/Channel Marketing Analytics and Strategy
- Forecasting
- Primary Research Strategy and Management—including Business Development, Licensing, and Managed Markets Support
- Secondary Research Data Management
- Innovation Strategy and Management in Marketing Brand/Channel Strategies
For more information about the Marketing Sciences Operations Practice, please contact Jim Mercante at vjmercante@tgas.com or Robert Shewbrooks at bshewbrooks@tgas.com.

