Marketing Operations
The Marketing Operations Practices (MOPs) Benchmark focuses on benchmarking any or all of the 7 key Marketing functions. These critical functions include:
- Marketing Operations Management
- Medical, Regulatory and Legal Review
- Promotional Material Management
- Speaker Operations
- Internal Agency Management
- External Agency Management
- Meetings & Conventions Management
MOPs will provide benchmark information from a peer set of firms focused on these functions with resource allocations across the functions, organizational structures, key processes, interdependencies, and more.