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TGaS® Advisors provides pharmaceutical companies with tools for continuous improvement, and with fact-based answers to the question: “How do other pharmaceutical companies do ‘it’?”®


Internet Marketing

Digital & Relationship Marketing

Marketing

Marketing Sciences
Marketing Operations
Digital & Relationship Marketing
Digital Marketing Index
Global Marketing

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NEW!

Digital Marketing Index

Finally an industry standard for what good looks like in the digital marketing channel. Learn more.

Portals

Many companies have a cross-brand, enterprise portal to serve healthcare professionals. Half are planning one.

Internet Marketing Benchmark, August 2007

The Digital & Relationship Marketing benchmark focuses on all aspects of digital and relationship marketing to HCPs and consumers. We provide analysis, insights and specific recommendations across strategy, tactics, resources, metrics and organizational issues. Specific areas of focus include but are not limited to:

  • Digital & Relationship Marketing Strategy
  • Data challenges and Regulatory constraints
  • Organizational issues
For more information about the Digital & Relationship Marketing Operations Practice, please contact Donna Wray at dwray@tgas.com.