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TGaS® Advisors provides pharmaceutical companies with tools for continuous improvement, and with fact-based answers to the question: “How do other pharmaceutical companies do ‘it’?”®


Internet Marketing

Internet Marketing

The Internet Marketing Operations Practices (IMOPs) benchmark looks at the range of issues and tactics for Internet marketing across consumers and health care professionals:

  • Budgets and Marketing Mix
  • Organizational Structure and Resources
  • Relationship Marketing (see also our RMOPs solution)
  • Media
  • Sponsorships
  • Websites
  • eDetailing
  • Specialized Portals and Unbranded Initiatives
  • Performance Metrics and ROI

IMOPs provides benchmark information compared with similar pharmaceutical brands. The IMOPs database began in Spring of 2006 and currently includes 36 brands across 12 different pharmaceutical companies. The brands and companies range from the small to the very large, for a good comparative sampling of data. Comparative data used for cohorting include:

  • Brand revenue, budget size
  • “Black box” warnings, scheduled substances, formulation
  • Target physicians
  • Patient prevalence, value
  • Brand goals (awareness, trial, retention)
For more information about the Internet Marketing Operations Practice, please contact Donna Wray at dwray@tgas.com.