Our Location | Contact Us | Careers

TGaS® Advisors provides pharmaceutical companies with tools for continuous improvement, and with fact-based answers to the question: “How do other pharmaceutical companies do ‘it’?”®


Internet Marketing

Internet Marketing

Marketing Solutions

Marketing Sciences
Marketing Operations
Internet Marketing
Relationship Marketing

Spend

26ยข of every online consumer marketing dollar spent in pharma is for developing or updating assets the company owns, such as their product site.

Internet Marketing Benchmark, August 2007

The Internet Marketing Operations Practices (IMOPs) benchmark looks at the range of issues and tactics for Internet marketing across consumers and health care professionals:

  • Budgets and Marketing Mix
  • Organizational Structure and Resources
  • Relationship Marketing (see also our RMOPs solution)
  • Media
  • Sponsorships
  • Websites
  • eDetailing
  • Specialized Portals and Unbranded Initiatives
  • Performance Metrics and ROI

IMOPs provides benchmark information compared with similar pharmaceutical brands. The IMOPs database began in Spring of 2006 and currently includes 36 brands across 12 different pharmaceutical companies. The brands and companies range from the small to the very large, for a good comparative sampling of data. Comparative data used for cohorting include:

imops-itg.gif

ipb-itg.gif

  • Brand revenue, budget size
  • “Black box” warnings, scheduled substances, formulation
  • Target physicians
  • Patient prevalence, value
  • Brand goals (awareness, trial, retention)
For more information about the Internet Marketing Operations Practice, please contact Donna Wray at dwray@tgas.com.