Articles
- June 2008
“Redefining the Salesforce Landscape to Navigate New Territories” — PharmaVoice- May 2008
- “Mobile Marketing is Gaining Ground in Pharma” — PharmaVoice
- April 2008
“Pharma Struggles to Gauge Online ROI” — Pharma Exec Direct Marketing Edition- February 2008
- “Meaningful Metrics are Essential to Coping with the Speed of Change in Online Marketing” — HBA Newsletter
Posted with permission from HBA.
- January 2008
- Agenda 2008: Pharma Gets Frugal — Med Ad News
Jim Mercante, Partner, provides insights on the automation of the promotional review/approval process, closed-loop marketing, and the development of organizational groups focusing on innovation in sales and marketing.
- January 2008
- Pharma Forecast: Into the Woods — Pharmaceutical Executive
Stephen Gerard, Managing Partner and Founder comments on ways in which industry execs will be digging deeper into the 2008 balance sheet.
- January 2008
- A Look Back at Agenda 2007 — PharmaLive
Donna Wray, Director, Management Advisor provides insights on the tightening restrictions on physician honoraria.
- December 2007
- “Let the Games Begin” — PharmaVoice
- November 2007
- “Over There” — Pharmaceutical Executive
- October 2007
- “What’s Worrying Sales” — Pharmaceutical Executive
- October 2007
- “Salesforce Effectiveness” — PharmaVoice
- June 2007
- “Fixing the Sales Model” — Pharmaceutical Executive
- March 2007
- “More than a Measure” — Pharmaceutical Executive
- December 2006
- “Technology is Driving Innovations in Marketing and Sales” — PharmaVoice