Managed Markets Benchmark
The Managed Markets Benchmark focuses on 13 key Managed Markets functions. These critical functions are:
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Proposals in 2009
Pharma Company Managed Market Executives indicated that the Proposal Development and Approval functional area would undergo the most change in 2009 within Managed Markets Organizations.
- Managed Markets Organization and Management
- Organizational Structure and Roles
- Policy and Advocacy
- Health Economics and Outcomes Research
- Channel Strategy Development
- Managed Market Marketing and Pull-Through
- Reimbursement Operations
- Incentive Compensation
- Training for Managed Markets Teams
- Proposal Development and Approval
- Contract Management
- Field Reporting Technology
- Account Analysis and Performance Measurement
The Managed Markets Benchmark will provide information from a peer set of firms focused on these 13 functions with resource allocations across the functions, organizational structures, key processes, interdependencies, and more.