End-to-End Promotional Asset Lifecycle Benchmark

Integrate and Optimize Your Promotional Asset Lifecycle for Transformational Business Impact

Key Areas

All aspects of planning, creation, Medical/Regulatory/Legal (MRL) review, production, delivery and overall management of promotional assets from concept to expiration

Areas of Focus

  • Planning and creation of promotional assets: brand planning through concept review
  • MRL review process: submission through approval
  • Production and delivery of promotional assets: print/digital production and fulfillment through expiration
  • Stakeholder engagement at all points


  • Detailed comparative analysis of resources, processes, capabilities and organizational strategies with insights and recommendations
  • Stakeholder and staff perspectives on what’s working and what's not
  • Insights and recommendations to help you achieve measurable business impact