Internet marketing is always changing. What’s your “chaos factor”?

Answer the five questions below to gauge your “chaos factor” compared to other pharmaceutical brands. At the end, enter to win an iPod Touch.

How many different vendors are you juggling to produce your online program? Include internal agencies, database management vendors, offline creative development.	Choose... 1 - 3 4 - 6 7 or more
What is your med/legal review time, in weeks? From the time a piece is submitted to approval for fielding, in elapsed time.	Choose... 1 - 2 3 - 4 5 or more
Are you measuring the effect of your emarketing program on your revenue? On revenue, market share, and/or unit volume.	yes no
Do you set numeric goals for Internet marketing key performance metrics? Cost per visit, cost per enrollee, etc.	yes no
Do you know how these goals compare to results across similar pharmaceutical brands? Brands across the industry (not just your agency or company).	yes no

Your chaos factor:

Which of these aspects of your marketing are “normal” for the pharmaceutical industry?

Which represent a significant advantage or disadvantage?

How do other pharmaceutical companies do ‘it’?^®

Internet surveys like this one are interesting, but not as accurate as TGaS Advisors benchmarks, using interviews and data from 46 brands across 13 companies.

TGaS Advisors conducts hands-on assessments to learn:

• Budgets, resources, organization, processes
• Specific benchmark values for visitors, cost per lead, etc.
• Internet marketing, relationship marketing, marketing operations

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