East Norriton, Penn. July 26, 2016. Pharmaceutical companies planning a commercial launch often wonder if they have missed anything important or if they are acting too soon or too late as they prepare for launch. TGaS Insights, a division of TGaS® Advisors, is responding to that challenge with the introduction of LEAD, the Launch Excellence Advisory Database. Designed especially for emerging and pre-commercial companies, LEAD is a suite of modules that give commercial leaders detailed guidance on each phase of the launch process.
LEAD was developed in response to TGaS research showing that more than 80% of emerging pharmaceutical executives report having difficulty scaling effectively for launch. Furthermore 67% of respondents concur that emerging pharmaceutical companies are typically “barely prepared” or even under prepared to launch effectively. One major concern cited by respondents is knowing when to invest in what capabilities in order to properly time both the raising and spending of resources in preparation for launch. The research also shows that the challenge of preparation in the face of regulatory uncertainty is another key concern in the minds of executives.
LEAD is designed to support executives on virtually every aspect of launch. The offering includes more than 30 functional modules with guidance and best practices to help leaders align their go-to-market strategy, ensure readiness imperatives are fulfilled, identify optimal resources and develop structure and staffing that meet launch needs.
A “constant companion” reference guide for day-to-day decision making in preparation for launch, the LEAD database includes detailed strategy, readiness, resources and structure modules for aligning all key commercial areas, including Sales, Marketing and Managed Markets. Based on TGaS Advisors’ extensive proprietary database, modules provide in-depth guidance in such areas as core capabilities essential to drive the launch process, timing, headcount and spend and organization. In addition to detailed content, the modules include best practices, cross-functional checkpoints, readiness indicators, capabilities continuums and job descriptions.
According to Tim Wohlgemut, who heads TGaS Insights, “Emerging pharma and biotech companies, many led by industry veterans, asked us to share our decade of experience in launch operations. These companies have only ‘one shot on goal’ and can’t afford the luxury of trial and error. We looked for a way to package our deep expertise for them in an affordable, manageable format. LEAD is our response.”
LEAD is available in a range of formats, from a la carte to the full LEAD database to the database plus TGaS consultation and advisory services.
About TGaS Advisors
TGaS Advisors is the leading benchmarking and advisory services firm for commercial organizations in the life sciences industry. With a roster of top 50, emerging and precommercial life sciences companies, TGaS provides robust comparative intelligence and collaborative network membership services. The team includes more than 60 experienced professionals, most with senior-level experience in the life sciences and related industries.