The following resources provide examples of TGaS' thought leadership on a variety of pharmaceutical operations and business topics.

Showing 3 out of 64 available documents

Article, Commercial Analytics & Insights

March 2018


Marketing Using Data Analytics

PharmaVOICE

By PharmaVOICE & Contributor Scott Zimmerman, TGaS

Data Analytics are crucial tools for pharma marketers, allowing them to harness the power of both traditional and real-world data. 

Article, Commercial Analytics & Insights

January 2017


Pharma adopts data-science culture in move toward AI

MM&M

By MM&M

Sharon Getty, Executive Director of Marketing Sciences at TGaS Advisors, provides insights on this topic.

Article, Commercial Analytics & Insights

December 2015


What is the Real Value of Market Research?

MM&M

By MM&M

With CPG companies experiencing continuing financial challenges, layoffs have begun, including significant numbers in the research function at major corporations. Is healthcare market research insulated from this trend? Anna McClafferty, SVP of Executive Commercial Operations at ...

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