The following resources provide examples of TGaS' thought leadership on a variety of pharmaceutical operations and business topics.

Showing 46 out of 46 available documents

Advisory Brief, Marketing Sciences

October 2014


What Got You Here Won't Get You There

By John Kain, Vice President, Marketing Sciences

Results of TGaS Advisors Pulse Survey & Webinar on Future Pharma.

Article, Training & Development

August 2014


Onboarding Training Programs

Focus Magazine

By Bill Lycett, Director, Training & Development

Assessing headquarters, regional and district onboarding programs and new training managers’ perspectives on the onboarding experience. ...

Article, Training & Development

June 2014


Trends in Selling Models

Focus Magazine

By Rich Waite, Executive Director, Training & Development

The latest in selling model trends, how they are implemented and the impact on training and coaching responsibilities.

White Paper, Digital Marketing

March 2014


Multichannel Marketing: State of the Data

By Donna Wray, Vice President, Digital Marketing

How companies deal with the process of managing new data and where they locate along the continuum from "Sparse Data" to "Big Smart Data."

Advisory Brief, Marketing Sciences

March 2014


Managing the New Mix

By John Kain, Vice President, Marketing Sciences

How companies are (or aren’t) using more sophisticated data and analytics as they wrestle with the challenges of multichannel marketing and the proliferation of new, nontraditional data.

Article, Training & Development

March 2014


Moving from Reactive to Proactive

Focus Magazine

By Gayle Shaw-Hones RN, PhD, Executive Director, Training & Development

Moving from responding to training requests to knowing and anticipating marketing and sales training needs.

Article, Training & Development

March 2014


Learning Management System Trends

Focus Magazine

By Rich Waite, Executive Director, Training & Development

How training organizations use dedicated learning management systems, what kinds of systems they use and experience with external Learning Management System (LMS)-hosted solutions.

Advisory Brief, Executive Commercial Operations

February 2014


Global Commercial Operations Landscape

By Anna McClafferty, Senior Vice President, Commercial Operations

TGaS® Advisors reaches out to U.S. and Global leaders of commercial operations departments to delve into what appeared to be a trend toward increasing globalization of commercial operations functions and and activities.

Article, Training & Development

November 2013


Learning Technology

Focus Magazine

By John Carro, Senior Vice President, Commercial Operations

Issues in the growing use of learning technology, considered “very important” to the future success of training organizations.

Advisory Brief, Global Marketing

October 2013


Global/U.S. Collaboration: It’s not the When, it’s the How

By Steve Vitale, Director, Global Marketing

Collaborative interaction between Global and U.S. teams for commercializing and marketing new pharmaceutical products is critical to industry success.

Article, Training & Development

September 2013


Gamification: You May Already be a Winner!

Focus Magazine

By Rich Waite, Executive Director, Training & Development

Key trends in gamification, how many use it and implications for training organizations.

Article, Training & Development

June 2013


Data, Trends & Insights Impacting the Future of Training

Focus Magazine

By TGaS Advisors

Key trends impacting the future of training: Healthcare reform, learning technology, new learning paradigms and resource allocation.

Article, Training & Development

May 2013


Training and Technology: Leveraging the Power of Digital

PharmaVOICE

By Rich Waite, Executive Director, Training & Development

The innovative use of training technology is making profound changes the pharmaceutical industry. At the same time, day-to-day demands keep increasing, while shrinking budgets and limited resources add to the challenge. Training leaders must become more creative, leveraging techn ...

Article, Training & Development

May 2013


Training: A New Way FORWARD

PharmaVOICE

By Rich Waite, Executive Director, Training & Development

Traditional training techniques, once centered on the learner's needs, are now being turned around to account for what's good for the business. Rich Waite and other industry experts provide their viewpoints.

Research Study, Executive Commercial Operations

April 2013


What Aspects of Commercial Operations Impact Pharmaceutical Company Business Performance?

Temple University, Fox School of Business

By George Chressanthis, Ph.D, Temple University

An independent study measuring the impact of investment in pharma Comm Ops on company performance shows that innovative orientation, employee engagement, organizational alignment and first-line manager span of control correlate with improved sales revenue.

White Paper, Executive Commercial Operations

April 2013


Reflections on a Research Study Conducted by the Temple University Fox School of Business

By Anna McClafferty, Senior Vice President, Commercial Operations

TGaS reflects on the recent independent study conducted by Temple University, "What Aspects of Commercial Operations Impact Pharmaceutical Company Business Performance?"

White Paper, Managed Markets

March 2013


Managed Markets' Contract Management Teams: Going Beyond Efficiency to Increase Capabilities and Strategic Partnerships

By Brian Deppen, Executive Director, Managed Markets

Although Contract Management teams are typically associated with transactional processing, they are assuming a new prominence with the growth of managed care.

Article, Training & Development

March 2013


Social Media Tools in Training

Focus Magazine

By Rich Waite, Executive Director, Training & Development

Challenges to use of social media tools, compliance issues and demonstrating value.

Article, Sales

January 2013


Sales Operations: Strengthen Amid Tighter Budgeting

PharmaVOICE

In the midst of a changing commercial landscape, pharma sales operations leaders are striving to produce vibrant organizations that develop and reward team members.

Article, Sales

January 2013


Strengthen Amid Tighter Budgeting

By Curt Staab, Vice President, Sales

In the midst of a changing commercial landscape, pharma sales operations leaders are striving to produce vibrant organizations that develop and reward team members.

White Paper, Managed Markets

November 2012


The Managed Markets Organization: A Function in Transition

By Joe Falcon, Senior Vice President, Managed Markets

The TGaS Managed Markets Practice sets out priorities and challenges faced by Managed Markets in working with Brand teams.

Article, Managed Markets

October 2012


A Changing Mindset: Managing Managed Markets

PharmaVOICE

By Joe Falcon, Senior Vice President, Managed Markets

Joe Falcon is a featured expert in this article about what companies must do going forward to incorporate the payer perspective into brand strategy and demonstrate value from the very beginning.

Advisory Brief, Marketing Sciences

August 2012


Becoming Indispensable as a Marketing Science Professional: Focus on the Forecast

By John Kain, Vice President, Marketing Sciences

TGaS Marketing Sciences leaders advise on how to add value to the organization and to your own career.

Advisory Brief, Sales

August 2012


Sales Operations: Creating a Vibrant, Career-Driven Organization

By Curt Staab, Vice President, Sales

TGaS Sales Operations presents a three-part prescription for planning, training and communications to convey value.

Advisory Brief, Sales

April 2012


Putting the Incentive Back into Sales Force Incentive Compensation

By James Castello, Executive Director, Sales Operations

Reps fear going from "hero to zero," but, say TGaS Sales Operations leaders, the real issues are perception and communication.

Article, Med/Reg/Legal Review

April 2012


A Bridge to Better Outcomes

PharmaVOICE

By Jim Mercante

Medical Affairs, says Jim Mercante, who is quoted in this article, has become a global group serving as a conduit between internal stakeholders and their external clients.

Article, Digital Marketing

October 2011


Marketing on a Two-Way Street

PharmaVOICE

By Donna Wray, Vice President, Digital Marketing

Donna Wray and other industry experts provide their views on the cost of avoiding social media as well as the importance of the business justification for doing so.

Article, Marketing

October 2011


From Operational Excellence to Strategic Partner: A Call to Action for Pharmaceutical Marketing Operations

PharmaVOICE

By Don Paras, Vice President, Marketing Operations

As Brand teams shrink and demands grow, pharma is turning increasingly to Marketing Operations for help. TGaS asks: Are you ready?

White Paper, Marketing

September 2011


From Operational Excellence to Strategic Partner: A Call to Action for Pharmaceutical Marketing Operations

By Don Paras, Vice President, Marketing Operations

This TGaS Marketing Operations White Paper outlines what it takes to become a strategic partner to marketing in several areas.

Article, Executive Commercial Operations

June 2011


Fact vs. Fiction

Pharmaceutical Commerce

By Anna McClafferty, Senior Vice President, Commercial Operations

Industry observers invariably describe the commercial model as broken. A new TGaS study reveals what's really happening, says Anna McClafferty.

Landscape Study, Executive Commercial Operations

April 2011


The New Commercial Model: Reality or Rhetoric?

By Anna McClafferty, Senior Vice President, Commercial Operations

TGaS Landscape Study, sorting fact from fiction in this look at the drivers of change and the demands of the new commercial models.

Article, Training & Development

April 2011


Reinventing Training & Development

Pharmaceutical Representative

By John Carro, Senior Vice President, Commercial Operations

In a rapidly evolving commercial environment, training departments would do well to go back to the drawing board, say TGaS Training & Development specialists.

Article, Training & Development

April 2011


Focus on Specialty Reps: From Information Source to Information Connector

PharmaVOICE

By TGaS Training & Development Practice

As primary care recedes, companies are focusing on high-performance specialty brands, with significant implications for training, according to TGaS experts.

Article, Training & Development

April 2011


Sales Training in Transition

PharmaVOICE

As traditional sales reps roles shift, training models must evolve accordingly. TGaS contributes "5 Steps to Reinventing Training & Development" to this article.

Article, Executive Commercial Operations

July 2010


The Five Things We Need to Do to Re-invent Commercial Operations

Pharmaceutical Commerce

By Stephen Gerard, Chief Executive Officer & Executive Chairman

By running commercial operations like a stand-alone business, executives can sharpen their focus on strategy, tactics and overall performance.

Advisory Brief, Digital Marketing

February 2010


TGaS Advisors Comments to FDA on Social Media

By Donna Wray, Vice President, Digital Marketing

This summary of opinions on FDA areas of inquiry are based on our experience, data and comments from our member companies, including GlaxoSmithKline, Novo Nordisk, Ortho-McNeil Janssen, Sanofi-aventis, Shire, Takeda, and others.

Case Study, PDMA

January 2010


PDMA Benchmark - Reconciliation Optimization

Case Study, Digital Marketing

January 2010


The Value of Increasing Enrollments

Case Study, Med/Reg/Legal Review

January 2010


The Value of Automation

Case Study, Sales

January 2010


Incentive Compensation Processing

Presentation, Digital Marketing

November 2009


DDMAC Public Hearing: Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools

By Donna Wray, Vice President, Digital Marketing

TGaS Advisors brought together the top digital pharma marketing executives to develop consensus on key aspects of FDA Guidelines on social media.

Article, Digital Marketing

February 2009


Social Networking: Not Just a Fad!

PM360

By Donna Wray, Vice President, Digital Marketing

Article, Executive Commercial Operations

November 2008


Pharma Be Nimble. Quick!

Pharmaceutical Executive

TGaS Advisors was part of a select group of 8 consultants asked to share their ideas on the ever-changing environment.

Article, Sales

June 2008


Redefining the Salesforce Landscape to Navigate New Territories

PharmaVOICE

PharmaVOICE talks to experts, inlcuding TGaS, about the need for a dramatic shift in thinking around processes, that will occur slowly as companies are forced to deal with market-shaping factors.

Article, Digital Marketing

May 2008


Mobile Marketing is Gaining Ground in Pharma

PharmaVOICE

Donna Wray from TGaS provide her expert commentary on consumer and HCP mobile marketing.

Article, Digital Marketing

January 2008


Meaningful Metrics are Essential to Coping with the Speed of Change in Online Marketing

HBA

By Donna Wray, Vice President, Digital Marketing

Donna Wray from TGaS shares her advice on choosing metrics to obtain a range of actionable information. Posted with permission from HBA.

To top