The following resources provide examples of TGaS' thought leadership on a variety of pharmaceutical operations and business topics.

Showing 62 out of 62 available documents

Article, TGaS Insights

December 2016


Trending 2017: The Cancer Moonshot

PharmaVOICE

By PharmaVOICE Staff

The historic collaboration initiative aims to accelerate the potential of immunotherapy as the next generation standard of care for cancer. Curt Staab, Vice President of Emerging Life Sciences Network for TGaS Advisors, provides insights and data on the cost of cancer therapies.

Article, TGaS Insights

December 2016


Trending 2017: Talent Wars

PharmaVOICE

By PharmaVOICE Staff

For sustainable success, companies need to create an experience and environment where employees want to show up, not necessarily where they need to show up. Tim Wohlgemut, Senior Vice President, TGaS Insights, a division of TGaS Advisors provides insights.

Article, Emerging Life Sciences Network

October 2016


The Specialty Drug Market

PharmaVoice

As specialty drugs continue to earn a greater share of the pharmaceutical market, marketing, sales, and key opinion leader (KOL) professionals are faced with addressing market access issues, while needing to create an attractive value proposition for physicians. Curt Staab, Vice ...

Article, TGaS Insights

September 2016


Moving from Big Pharma to a Small Company? You May Be in for a Few Surprises.

Pharmaceutical Commerce

By Tim Wohlgemut, Senior Vice President, TGaS Insights

Although big pharma veterans expect gaps in knowledge and experience on the company side, many are not prepared for what they find.

Article, Managed Markets

September 2016


4 Steps to Creating Compelling Payer Value Propositions

PM360

By Rebecca Villari, Executive Director, Managed Markets

The economic buyer has emerged as a key stakeholder in market access. Payer value propositions must include evidence of both clinical and economic benefit that satisfies the needs of the provider from the perspective of improved care and the payer in terms of the total cost of ...

Point of View, Digital & Multichannel Marketing

September 2016


New Mobile Best Practices: Using Interstitials? Google Deems Some Intrusive and You Will be Punished!

By Donna Wray, Vice President, Digital & Multichannel Marketing

August 2016, Google announced another change to how they rank sites as "mobile-friendly", which will affect SEO and SEM rankings starting January 10, 2017. Their guidance deals with what Google deems to be "intrusive interstitials," which are fairly common across pharma sites. ...

Article, About TGaS

March 2016


Reflections and Predictions: Past, Present and Future

PharmVOICE

PharmaVOICE celebrates 15 years of trends with a look back at the market forces that have defined the industry and what's ahead as the healthcare ecosystem continues to be reinvented. TGaS associates provide their perspective.

Research Study, Executive Commercial Operations

March 2016


What Makes More Better? An Exploratory Study on the Effects of Firm-Level Commercial Operations Attributes on Pharmaceutical Business Performance

Journal of Medical Marketing Media

By George A. Chressanthis, Ph.D., Professor of Healthcare Management and Marketing, Fox School of Business and Management, Temple University

Journal of Medical Marketing Publishes Temple Research Funded by TGaS Advisors. A study measuring the impact of pharmaceutical commercial operations on company performance finds that strategic investment in commercial innovation linked with an aligned and responsive culture of ...

Article, Sales

March 2016


Preparing For An Outcomes-Based Sales Model

PharmaVOICE

Sales reps will need to broaden their focus to include other healthcare stakeholders, acquire new skills, learn to integrate digital technologies into their sales process and become part of the solution to improving patient outcomes.

Article, Sales

March 2016


A Master Data Management Revolution: MDM for Everything Digital

Pharmaceutical Commerce

Dramatic changes are seeping into how pharma companies manage diverse datasets.

 

Article, Training & Development

February 2016


Market Access Training

PharmaVOICE

By Kathryn Rebilas

Market Access Training is essential, and not just for those working directly with payers, institutions or government officials.

Article, Digital & Multichannel Marketing

January 2016


Imagining in an Unimagined World

PM360

Future thinking to keep our industry and patients healthy and progressive.

Article, Sales

December 2015


Biopharma Sales Operations Stabilizing After Years of Cost-Cutting

Pharmaceutical Commerce

TGaS® Advisors' study predicts more sales ops budgeting--but more operational challenges.

 

Article, About TGaS

December 2015


Analytics Driven Marketing

PharmaVOICE

Ever-growing data and digital tools will enable smarter customer engagement. TGaS' Donna Wray is one of the thought leaders providing commentary.

Article, Training & Development

September 2015


Medical Device Training Priorities-Global, Mobil, Advanced and Continuous

LTEN - Focus

By Kathryn Rebilas

Highlights from the 2015 Medical Device Landscape Study, reporting on issues such as strategic initiatives, trending topics and the time and topics being taught across sales representative, district manager and account manager curricula.

Article, About TGaS

July 2015


A Conversation with Gary McWalters

Pharmaceutical Commerce

TGaS makes the cover of Pharmaceutical Commerce! July-August issue features in-depth interview with Gary McWalters.

Article, About TGaS

June 2015


Onboarding, Social Media, Adaptive Learning

LTEN

By Michelle McAllister

TGaS Training & Development Pharmaceutical Landscape report provokes lively discussion at LTEN Annual Conference.

Advisory Brief, Marketing Sciences

October 2014


What Got You Here Won't Get You There

Results of TGaS Advisors Pulse Survey & Webinar on Future Pharma.

Article, Training & Development

August 2014


Onboarding Training Programs

Focus Magazine

Assessing headquarters, regional and district onboarding programs and new training managers’ perspectives on the onboarding experience. ...

Article, Training & Development

June 2014


Trends in Selling Models

Focus Magazine

The latest in selling model trends, how they are implemented and the impact on training and coaching responsibilities.

White Paper, Digital & Multichannel Marketing

March 2014


Multichannel Marketing: State of the Data

By Donna Wray, Vice President, Digital & Multichannel Marketing

How companies deal with the process of managing new data and where they locate along the continuum from "Sparse Data" to "Big Smart Data."

Advisory Brief, Marketing Sciences

March 2014


Managing the New Mix

How companies are (or aren’t) using more sophisticated data and analytics as they wrestle with the challenges of multichannel marketing and the proliferation of new, nontraditional data.

Article, Training & Development

March 2014


Moving from Reactive to Proactive

Focus Magazine

Moving from responding to training requests to knowing and anticipating marketing and sales training needs.

Article, Training & Development

March 2014


Learning Management System Trends

Focus Magazine

How training organizations use dedicated learning management systems, what kinds of systems they use and experience with external Learning Management System (LMS)-hosted solutions.

Advisory Brief, Executive Commercial Operations

February 2014


Global Commercial Operations Landscape

By Anna McClafferty, Senior Vice President, Commercial Operations

TGaS® Advisors reaches out to U.S. and Global leaders of commercial operations departments to delve into what appeared to be a trend toward increasing globalization of commercial operations functions and and activities.

Article, Training & Development

November 2013


Learning Technology

Focus Magazine

By John Carro, Senior Vice President, Commercial Operations

Issues in the growing use of learning technology, considered “very important” to the future success of training organizations.

Advisory Brief, Global Marketing

October 2013


Global/U.S. Collaboration: It’s not the When, it’s the How

Collaborative interaction between Global and U.S. teams for commercializing and marketing new pharmaceutical products is critical to industry success.

Article, Training & Development

September 2013


Gamification: You May Already be a Winner!

Focus Magazine

Key trends in gamification, how many use it and implications for training organizations.

Article, Training & Development

June 2013


Data, Trends & Insights Impacting the Future of Training

Focus Magazine

By TGaS Advisors

Key trends impacting the future of training: Healthcare reform, learning technology, new learning paradigms and resource allocation.

Article, Training & Development

May 2013


Training and Technology: Leveraging the Power of Digital

PharmaVOICE

The innovative use of training technology is making profound changes the pharmaceutical industry. At the same time, day-to-day demands keep increasing, while shrinking budgets and limited resources add to the challenge. Training leaders must become more creative, leveraging techn ...

Article, Training & Development

May 2013


Training: A New Way FORWARD

PharmaVOICE

Traditional training techniques, once centered on the learner's needs, are now being turned around to account for what's good for the business. Rich Waite and other industry experts provide their viewpoints.

White Paper, Executive Commercial Operations

April 2013


Reflections on a Research Study Conducted by the Temple University Fox School of Business

By Anna McClafferty, Senior Vice President, Commercial Operations

TGaS reflects on the recent independent study conducted by Temple University, "What Aspects of Commercial Operations Impact Pharmaceutical Company Business Performance?"

White Paper, Managed Markets

March 2013


Managed Markets' Contract Management Teams: Going Beyond Efficiency to Increase Capabilities and Strategic Partnerships

By Brian Deppen, Vice President, Managed Markets Contracting

Although Contract Management teams are typically associated with transactional processing, they are assuming a new prominence with the growth of managed care.

Article, Training & Development

March 2013


Social Media Tools in Training

Focus Magazine

Challenges to use of social media tools, compliance issues and demonstrating value.

Article, Sales

January 2013


Sales Operations: Strengthen Amid Tighter Budgeting

PharmaVOICE

In the midst of a changing commercial landscape, pharma sales operations leaders are striving to produce vibrant organizations that develop and reward team members.

Article, Sales

January 2013


Strengthen Amid Tighter Budgeting

By Curt Staab, Vice President, Emerging Life Sciences Network

In the midst of a changing commercial landscape, pharma sales operations leaders are striving to produce vibrant organizations that develop and reward team members.

White Paper, Managed Markets

November 2012


The Managed Markets Organization: A Function in Transition

By Joe Falcon, Senior Vice President, Commercial Operations

The TGaS Managed Markets Practice sets out priorities and challenges faced by Managed Markets in working with Brand teams.

Article, Managed Markets

October 2012


A Changing Mindset: Managing Managed Markets

PharmaVOICE

By Joe Falcon, Senior Vice President, Commercial Operations

Joe Falcon is a featured expert in this article about what companies must do going forward to incorporate the payer perspective into brand strategy and demonstrate value from the very beginning.

Advisory Brief, Marketing Sciences

August 2012


Becoming Indispensable as a Marketing Science Professional: Focus on the Forecast

TGaS Marketing Sciences leaders advise on how to add value to the organization and to your own career.

Advisory Brief, Sales

August 2012


Sales Operations: Creating a Vibrant, Career-Driven Organization

By Curt Staab, Vice President, Emerging Life Sciences Network

TGaS Sales Operations presents a three-part prescription for planning, training and communications to convey value.

Advisory Brief, Sales

April 2012


Putting the Incentive Back into Sales Force Incentive Compensation

By James Castello, Executive Director, IC Solutions

Reps fear going from "hero to zero," but, say TGaS Sales Operations leaders, the real issues are perception and communication.

Article, Med/Reg/Legal Review

April 2012


A Bridge to Better Outcomes

PharmaVOICE

By Jim Mercante

Medical Affairs, says Jim Mercante, who is quoted in this article, has become a global group serving as a conduit between internal stakeholders and their external clients.

Article, Digital & Multichannel Marketing

October 2011


Marketing on a Two-Way Street

PharmaVOICE

By Donna Wray, Vice President, Digital & Multichannel Marketing

Donna Wray and other industry experts provide their views on the cost of avoiding social media as well as the importance of the business justification for doing so.

Article, Marketing

October 2011


From Operational Excellence to Strategic Partner: A Call to Action for Pharmaceutical Marketing Operations

PharmaVOICE

By Don Paras, Vice President, Marketing Operations

As Brand teams shrink and demands grow, pharma is turning increasingly to Marketing Operations for help. TGaS asks: Are you ready?

White Paper, Marketing

September 2011


From Operational Excellence to Strategic Partner: A Call to Action for Pharmaceutical Marketing Operations

By Don Paras, Vice President, Marketing Operations

This TGaS Marketing Operations White Paper outlines what it takes to become a strategic partner to marketing in several areas.

Article, Executive Commercial Operations

June 2011


Fact vs. Fiction

Pharmaceutical Commerce

By Anna McClafferty, Senior Vice President, Commercial Operations

Industry observers invariably describe the commercial model as broken. A new TGaS study reveals what's really happening, says Anna McClafferty.

Landscape Study, Executive Commercial Operations

April 2011


The New Commercial Model: Reality or Rhetoric?

By Anna McClafferty, Senior Vice President, Commercial Operations

TGaS Landscape Study, sorting fact from fiction in this look at the drivers of change and the demands of the new commercial models.

Article, Training & Development

April 2011


Reinventing Training & Development

Pharmaceutical Representative

By John Carro, Senior Vice President, Commercial Operations

In a rapidly evolving commercial environment, training departments would do well to go back to the drawing board, say TGaS Training & Development specialists.

Article, Training & Development

April 2011


Focus on Specialty Reps: From Information Source to Information Connector

PharmaVOICE

By TGaS Training & Development Practice

As primary care recedes, companies are focusing on high-performance specialty brands, with significant implications for training, according to TGaS experts.

Article, Training & Development

April 2011


Sales Training in Transition

PharmaVOICE

As traditional sales reps roles shift, training models must evolve accordingly. TGaS contributes "5 Steps to Reinventing Training & Development" to this article.

Article, Executive Commercial Operations

July 2010


The Five Things We Need to Do to Re-invent Commercial Operations

Pharmaceutical Commerce

By Stephen Gerard, Chief Executive Officer & Executive Chairman

By running commercial operations like a stand-alone business, executives can sharpen their focus on strategy, tactics and overall performance.

Advisory Brief, Digital & Multichannel Marketing

February 2010


TGaS Advisors Comments to FDA on Social Media

By Donna Wray, Vice President, Digital & Multichannel Marketing

This summary of opinions on FDA areas of inquiry are based on our experience, data and comments from our member companies, including GlaxoSmithKline, Novo Nordisk, Ortho-McNeil Janssen, Sanofi-aventis, Shire, Takeda, and others.

Case Study, PDMA

January 2010


PDMA Benchmark - Reconciliation Optimization

Case Study, Digital & Multichannel Marketing

January 2010


The Value of Increasing Enrollments

Case Study, Med/Reg/Legal Review

January 2010


The Value of Automation

Case Study, Sales

January 2010


Incentive Compensation Processing

Presentation, Digital & Multichannel Marketing

November 2009


DDMAC Public Hearing: Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools

By Donna Wray, Vice President, Digital & Multichannel Marketing

TGaS Advisors brought together the top digital pharma marketing executives to develop consensus on key aspects of FDA Guidelines on social media.

Article, Digital & Multichannel Marketing

February 2009


Social Networking: Not Just a Fad!

PM360

By Donna Wray, Vice President, Digital Marketing

Article, Executive Commercial Operations

November 2008


Pharma Be Nimble. Quick!

Pharmaceutical Executive

TGaS Advisors was part of a select group of 8 consultants asked to share their ideas on the ever-changing environment.

Article, Sales

June 2008


Redefining the Salesforce Landscape to Navigate New Territories

PharmaVOICE

PharmaVOICE talks to experts, inlcuding TGaS, about the need for a dramatic shift in thinking around processes, that will occur slowly as companies are forced to deal with market-shaping factors.

Article, Digital & Multichannel Marketing

May 2008


Mobile Marketing is Gaining Ground in Pharma

PharmaVOICE

Donna Wray from TGaS provide her expert commentary on consumer and HCP mobile marketing.

Article, Digital & Multichannel Marketing

January 2008


Meaningful Metrics are Essential to Coping with the Speed of Change in Online Marketing

HBA

By Donna Wray, Vice President, Digital & Multichannel Marketing

Donna Wray from TGaS shares her advice on choosing metrics to obtain a range of actionable information. Posted with permission from HBA.

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