Director, Management Advisor, Omnichannel Marketing Solution - TGaS Advisors

About TGaS® Advisors

TGaS® Advisors, a division of Trinity Partners, is a leading management advisory firm focused on providing comprehensive benchmarking and advisory solutions to commercial operations leaders across the bio-pharmaceutical industry. TGaS provides commercial leaders with solutions focused upon 10 key areas: Field Operations, Incentive Compensation, Market Access & Reimbursement, Pricing & Contract Management, Commercial Analytics & Insights, Omnichannel Marketing, Medical/Regulatory/Legal, Marketing Operations, Learning & Development and Medical Affairs. TGaS serves clients across the spectrum of large (top 35), mid-sized, and emerging life sciences (pre-commercial) organizations.

TGaS® Advisors contributions help to inform our clients’ commercial structures, operating practices, resource planning and capabilities development.

The Director, Management Advisor, Omnichannel marketing position will report into the Vice President and will support the Omnichannel solution while serving in a client-facing and project management capacity.

During the course of client engagements, the Director, will lead project-level work to evaluate clients’ current and future-state needs as it relates to resources (headcount and financial) and skills/capabilities related to operating practices within a dynamically changing healthcare landscape and directly in support of the marketing function.

The Director, Omnichannel role is a critical, client-facing position responsible for executing and delivering contracted services; expanding the breadth and depth of value delivered to clients; engaging TGaS’ Operations team in delivery of the highest quality information and analyses; and broadening awareness of the company’s offerings across the bio-pharmaceutical industry.

The Director, Omnichannel will perform five key responsibilities:

  1. Serve as a subject matter expert in how the industry leverage digital capabilities
  2. Lead Advisory Services Engagements with Clients
  3. Act as Omnichannel Service Lead
  4. Identify business development opportunities through active listen and conversations with clients
  5. Contribute to innovation and the growth of the overall solution

Specifically, in the context of each of these four key responsibilities, the Director, Management Advisor, Omnichannel will:

  1. Digital Subject Matter Expert:
  • Serve as a trust digital and omnichannel expert to both clients and internally at TGaS
  • Proactively research trend, capabilities and client need in regard to digital channels and utilization
  1. Lead Advisory Services Engagements with Clients

Lead Omnichannel benchmarks and all projects at client sites, from project initiation to final delivery. This includes conducting in-depth interviews with functional leaders, executives and stakeholders to ascertain available resources and existing capabilities

Capture / coordinate receipt of client-provided quantitative and qualitative information for input into TGaS’ database for analysis. Data commonly includes headcount, budgets, skills, operating practices, processes, supportive infrastructure, etc.

 Author benchmark engagement reports summarizing client’s resources and capabilities relative to peer set companies and TGaS’ continuums of best practices, including recommendations to improve operational effectiveness/efficiencies to coincide with the client organizations’ current or evolving/future needs

Represent the Omnichannel solution while working collaboratively and cross-functionally with other TGaS teams in the course of client engagements spanning multiple TGaS solutions

Participate in or (where appropriate) lead value-added client engagements (e.g., strategy and business planning sessions or workshops) which help to drive the value of TGaS benchmark results into clients’ operating practices, processes, or business results

  1. Lead Advisory Services Engagements with Clients:

Respond (accurately and in a timely manner) to client inquiries by providing expert and valued guidance that informs client decision-making. Provide ‘urgent, on-call support’

Envision and proactively execute an annual plan for producing value-added content for client consumption - achieved through TGaS Advisors’ Virtual How (VHow) network and (survey) process

Lead the Omnichannel solution at TGaS Advisors’ semi-annual Client Summits. Envision and create content to be showcased at the Client Summits

Identify and implement enhancements to the advisory services process. Conduct routine ‘best practice deep dives’ to be published and distributed to the network of TGaS advisory services clients

  1. Business Development / Opportunity Identification:

Through ongoing client interactions, identify unmet client needs that are addressable through TGaS Advisors Omnichannel (or other solution) offerings 

Understand the scope of all TGaS Solutions and engage other solutions based on client needs

  1.  Contribute to Innovation:

Actively contributes to solution development and evolution of services and offerings that will generate additional revenue

Documents unmet client needs and innovative ideas from benchmarks, advisory services and client engagements

Design and implement enhancements to existing solutions consistent with TGaS’ core business model.

Evolve deliverable formats to increase the value TGaS brings to the network and to individual clients.

Collaborates with Marketing to develop marketing collateral for new offerings.

Candidate Profile & Qualifications

The ideal candidate will be a seasoned professional (8-10 years) with experience directing Omnichannel operations in an agency or life science setting. Candidates originating from industries beyond bio-pharmaceuticals and pharmaceuticals consulting will also be considered. The candidate must possess the credibility and experience to both deeply understand how marketing channels are utilized, processes, systems, and advise on related best practices.  The position will require a driven person to develop and maintain relationships for continuous client engagement. Prior experience as a consultant or in roles of a consultative capacity is desirable.

In addition, the candidate will have a track record that exemplifies:

Broad knowledge of pharmaceutical commercial operations with extensive background in digital and omnichannel execution

Comfort working at the highest levels of client organizations, interacting closely with top executives and business unit leaders

An ability to consult, problem-solve, work autonomously, and to organize complex information into clear actionable recommendations that improve (client) business results

Development and management of effective relationships with internal stakeholders and/or clients 

Ability to manage multiple projects and timelines simultaneously, coupled with excellent communication skills, including group presentations, verbal and writing abilities.

High integrity and credibility as perceived by all those with whom he/she will work

Change management / process analysis skills 

Operate with minimal supervision and proactively seek opportunities without guidance

Education:  A Bachelor’s degree is required. An advanced degree is strongly preferred

TGaS has achieved its success by delivering high-caliber solutions to bio-pharmaceutical commercial operations leaders. This effort is enabled by sourcing top talent to the TGaS organization. As such, the ideal candidate will be a confident self-starter who can thrive in a small company environment with a high degree of esprit de corps.