Takeda - Senior Director of Patient Services Marketing

OBJECTIVES/PURPOSE

  • Responsible for patient marketing in support of Takeda’s rare disease portfolio.  In total, there are over 20 products across more than 10 therapeutic areas, accounting for more than $6B in sales
  • Lead cross-functional effort to align Takeda patient support programs under one entity, establish a communication platform to drive consistency with critical external stakeholders, and reinforce Takeda’s leadership in support of rare disease communities
  • Identify and develop opportunities to transform patient support to address unmet needs across patient and caregiver groups, provide holistic support throughout the patient/caregiver journey, and strengthen Takeda’s relationship with patients and caregivers by co-creating solutions to meet those needs

Leadership/People:

No. of direct reports: 4-6

ACCOUNTABILITIES

This position is a member of the Patient Marketing team that works closely with the franchise Marketing Teams, Medical, Regulatory, Legal, Commercial Operations, Compliance and Corporate Communications.

In partnership with the franchise teams, US Patient Marketing is responsible for developing strategies and executing in three primary areas:

  • Patient Services Marketing – This includes fully developing and supporting processes, educational materials, and digital assets for patient on-boarding, financial and reimbursement support,  sample programs and patient welcome kits. Lead marketers across rare disease portfolio in providing customized resources by therapeutic area.
  • Patient Engagement Marketing – The team will work with the Patient Engagement and Healthcare Education teams to focus on education that can be delivered by nurses and bilingual healthcare educators. This includes patient programs, patient educational dinner programs, commercial support for patient walks and fundraising events, and support for patient conferences.  Identify and leverage opportunities to better utilize field teams in providing education and support to patients through live interactions.
  • Patient Experience Marketing – Lead effort to transform Takeda patient support by identifying areas of unmet need and developing a long-range plan to address those needs through enhanced education and services. The team will develop and maintain branding to ensure patients have a consistent Takeda experience and view Takeda as the global leader in rare diseases. The team will develop innovative solutions for improving the patient experience, including adherence programs, adherence apps, and enhancements to the patient portal.  Additional channels for communication will be explored and utilized as appropriate.

CORE ELEMENTS RELATED TO THIS ROLE

Strategic Leadership & Innovation (25%)

Works with marketing leads across the rare disease portfolio to develop strategies for patient services, engagement and experience. Provides input into brand specific strategic plans.

Program Execution (30%)

Works with team to develop and execute key patient programs.  Leads the development and implementation of access services, marketing strategies, programs, tactics, and messaging.  Tracks / monitors KPIs and key analytics, Manages tactical programs and commercial tools through the regulatory, medical, legal approval process

Operations (15%)

Oversees the external spend budget for Patient Marketing and ensures appropriate resource optimization, including optimal use of external agencies.  Owns relationship with external partners.

Collaboration & Communication (30%)

Works directly with other members of the Patient Services leadership team on key programs and initiatives. Collaborates with marketing leads and franchise sales leads. Identifies and leverages synergies across therapeutic areas.  Works closely with agencies, digital vendors and hub service vendors. 

DIMENSIONS AND ASPECTS

Technical/Functional (Line) Expertise

  • Results oriented, attention to detail, accurate, prompt and able to meet deadlines
  • Strong business acumen and budgeting skills
  • Strong presentation skills and ability to partner with cross-functional teams
  • Experience dealing with various interdependent Patient Services platforms and approaches. 
  • Experience in developing compliant marketing approaches/platforms/business processes for biotech / rare disease Marketing

Leadership

Living our leadership behaviors is a basic expectation for all Takeda employees. Takeda expects all employees to embody the following Leadership Behaviors:

  • Be Positive
  • Be Accountable
  • Be Results Oriented
  • Be An Excellent Manager of Self and Others

In addition, all employees are expected to assess business opportunities and decisions using four critical factors: Patient, Trust, Reputation, and Business.

Decision-making and Autonomy

  • Patient-centric, compassionate and service-oriented mindset
  • Develops bold plans and crafts pragmatic solutions to implement them
  • Considers marketplace and economic forces and trends in making sound business decisions
  • Generates breakthrough solutions, and enables others to do the same
  • Builds and models a collaborative culture of questioning and constructive challenge to foster openness and candid dialogue

Interaction

  • Works closely with others in the department including the Head of Patient Services, the Patient Service Leads for GI, LSD, Hematology and Immunology/HAE on access and financial support platforms and programs.  
  • Works with the Head of US Healthcare Education to develop programs and marketing materials specific to nursing services, healthcare/clinical education and patient programs.
  • Works with the Patient Service Training Lead and the Patient Service Project Management team. 
  • Works closely with the Franchise Marketing Leads across the rare disease portfolio.  Collaborates on patient engagement & experience strategy, patient service enhancements, key patient programs and adherence programs.
  • Works with Medical, Legal and Regulatory to establish the proper platforms and processes for proper regulatory control of promotional materials and to ensure checks are in place to minimize risk to Takeda.

Innovation

  • Drives innovation throughout Patient Services by identifying solutions to unmet patient need, and working collaboratively with the Patient Services leadership team to develop and implement creative solutions for those needs.

Complexity

  • Decisions are multi-faceted and involve multiple inter-dependencies with Medical, Legal, and Regulatory, the franchises, brand teams and external agencies.  Will need to balance trade-offs in terms of patient experience, budget, time, efficiencies, standardization and compliance.  Will make decisions that have longer term impact on Patient Services and minimize risk for Takeda in ensuring proper regulatory compliance through the platforms and processes.  Responsible for managing patient programs funded by franchises and brand teams.

EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS: 

Essential:

BS/BA required.  MBA preferred.  Candidate should have 10 or more years of experience in Patient/Consumer Marketing, with 2-3 years of Patient Service experience in phama/biotech rare disease preferred. Must have experience working with Pharma/biotech promotional materials and agencies. U.S. and/or Global brand launch and commercialization experience in the Rare Disease space preferred. Proven track record of project management and tactical execution.

ADDITIONAL INFORMATION

  • 20-30% travel as required.  Role will sometimes call for early or late meetings and/or attendance to patient meetings on nights and weekends.

 

Notice to Employment/Recruitment Agents

Employment/Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda's Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment/Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment/Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

EEO is the Law - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

EEO is the Law - Supplement - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

Pay Transparency Policy - https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

 

If you are interested in this position, please forward your resume  to staffing@tgas.com.