BeiGene, Senior Manager or Associate Director, Market Research

Type: Full-time

Department: Commercial Operations and Business Analytics

Reports To: Senior Director, Business Analytics


General Description

The Senior Manager or Associate Director, Market Research will actively influence commercial strategy and launch planning efforts for the development of BeiGene's first product launch, adding other indications over time. To prepare for and execute on the launch, s/he will be responsible for designing, executing, and managing market research. This person will collaborate with cross-functional partners within and outside of Commercial to identify critical business objectives and will develop and implement market research plans to address these key strategic issues. This person must be able to translate market research into actionable insights, engage diverse audiences, and possess strong analytical skills. As BeiGene grows, the role may evolve to take on global (ex-China) activities as well.

Essential Functions of the job

  • Participate in development and implementation of the zanubrutinib primary market research plan
  • Identify and frame key business issues needing further research and align relevant team members on the objectives, research approaches, and recommendations
  • Identify appropriate external partners while considering resources, timing, and overall project goals
  • Be accountable for conducting research & intelligence activities in a compliant manner
  • Analyze national-level audit data (e.g., PHAST, NPA, etc.) for market sizing, analog assessment, and business development projects
  • Actively integrate primary research findings with other analytical insights (custom secondary research, forecasting) developed by team members within the Commercial Operations and Business Analytics (COBA) team
  • Create and implement comprehensive communication plans to optimize the organizational impact of competitive and environmental insights on zanubrutinib strategies and plans
  • Ensure key multi-stakeholder insights and recommendations are quickly and appropriately shared with cross-functional partners, including colleagues in Corporate functions and ex-US affiliates
  • Apply basic consulting skills, including consultative listening, problem definition, hypothesis generation, data analysis, translation to value, and oral and written presentation for impact
  • Demonstrate leadership courage vis-à-vis setting boundaries and ensuring time is spent on the most critical/ high value projects
  • Stay abreast of emerging healthcare and pharmaceutical industry trends, particularly within oncology, and assess their potential impact on our strategies
  • Act with speed, agility, and accountability, while adapting to evolving business needs
  • Cultivate meaningful internal and external partnerships, adding value and insights for the organization


  • BA or BS with concentration in Life Sciences, Marketing, or Business
  • 6-8 years progressive experience in consulting, market research, strategic analysis and planning
  • Biotech or pharmaceutical US marketplace launch experience required
  • Oncology launch experience required, with hematology strongly preferred
  • Global and/or international experience preferred
  • Hands on, in-depth understanding of qualitative and quantitative research methods
  • Forecast model literacy and experience with secondary data analysis is desirable
  • Excellent analytical skills and the ability to translate the data and learning into actionable recommendations for business growth
  • Demonstrated attention to detail and excellence in project management, including effectively managing multiple projects/priorities
  • Experience managing vendors and consultants
  • Ability to adapt plans and strategies as new market findings arise
  • Excellent interpersonal, oral and written communication skills, including ability to synthesize findings and deliver a clear overview of recommendations


  • Ethics - Treats people with respect; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
  • Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently. Completes administrative tasks correctly and on time. Follows instructions and responds to management direction.
  • Communication - Listens and gets clarification; Responds well to questions; Speaks clearly and persuasively in positive or negative situations. Writes clearly and informatively. Able to read and interpret written information.
  • Teamwork - Balances team and individual responsibilities; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed. Contributes to building a positive team spirit; Shares expertise with others.
  • Adaptability - Able to adapt to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation. Able to deal with frequent change, delays, or unexpected events.
  • Technical Skills - Assesses own strengths and development areas; Pursues training and opportunities for growth; Strives to continuously build knowledge and skills; Shares expertise with others.
  • Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
  • Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
  • Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data.
  • Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully.
  • Project Management - Communicates changes and progress; Completes projects on time and budget.
  • Computer Skills: PC, including MS Office Suite
  • Other Qualifications: Travel: 30-40%

If you are interested in this position, please forward your resume to