Jerry Luciano
Jerry
Luciano
Vice President, Omnichannel Marketing
Bio

Jerry Luciano heads the Omnichannel/Digital practice, providing analysis and recommendations to clients on all aspects of interactive marketing, brand strategy and organizational alignment. Jerry also assists clients with leveraging emerging capabilities to engage various audiences, holistic approaches to CRM programs to ensure consistent messaging and relevant timing, and the creation of actionable analytics to drive a strategy forward. An award-winning marketing executive, Jerry delivers significant, measurable sales and performance improvements through cutting-edge online strategies and creative direction. He works successfully with global corporations and start-ups alike.

Before coming to TGaS, Jerry was a director at Fair Isaac, a supplier of predictive analytics solutions that drive effective marketing solutions. He was responsible for overseeing services engagements for several major pharmaceutical clients, including managing resources and profitability margins and forward planning for future projects, brand launches, new country integration and growing current engagements. His services targeted both physicians and consumers, and he was responsible for SaaS services targeted to increasing customer capabilities portfolios.

Jerry also worked with Digitas Health as Director of Marketing for the company’s Digital Marketing Solutions and served as Solutions Delivery Manager for Global Solutions Delivery at Merck & Co., Inc. in West Point, Penn.

Education

Jerry earned a BS in Marketing from Temple University and an MBA in Marketing from Villanova University. He also holds a Six Sigma Green Belt and received extensive training in leadership and project management at Merck.

E-mail

Jerry.Luciano@tgas.com